The Challenge
Across many communities, household and care services are still found through personal networks, social media, word of mouth and informal recommendations. That makes it difficult for households to compare professionals confidently, while capable workers struggle to build a trusted profile and access reliable opportunities.
- Households have limited visibility into identity, experience and references
- Availability, pricing and expectations are often discussed informally
- Professionals lack a structured profile to present their skills and experience
- Trust is difficult to build when feedback and service history are scattered